SaaS Pricing Calculator
Your Business Strategy
Enter your business data to determine a strategic pricing model.
Includes hosting, support, and maintenance.
Projected number of users over a year.
Your Tiered Plans
Define your customer-facing pricing tiers.
Basic Plan
Pro Plan
Enterprise Plan
Results & Projections
Recommended Price
$0
Based on your costs and desired profit margin.
Break-Even Users
0
The number of users you need to cover your annual costs.
Projected Annual Revenue
$0
Total annual revenue from all your tiered plans.
Revenue Breakdown by Plan
The Ultimate Guide to SaaS Pricing: Calculate Your Way to Profitability
Choosing the right price for your SaaS product is one of the most critical decisions you’ll make. It directly impacts everything from customer acquisition and retention to your long-term business growth. Our interactive SaaS Pricing Calculator is the strategic tool you need to move beyond guesswork and set a price that’s both profitable for you and fair for your customers.
This guide will walk you through the core concepts of SaaS pricing and show you how to use our calculator to make data-driven decisions.
What is a SaaS Pricing Calculator?
A SaaS pricing calculator is an online tool designed to help businesses and entrepreneurs determine an optimal pricing strategy. Unlike static pricing pages, a calculator allows you to input your specific business data—such as costs, profit goals, and user estimates—to get a customized, data-backed pricing recommendation.
This is a powerful resource for:
- Startups: To find the perfect launch price that attracts early adopters and ensures profitability.
- Established Companies: To optimize existing pricing models and boost monthly recurring revenue (MRR).
- Marketing Teams: To create pricing pages that are transparent and convert more visitors into customers.
How to Calculate the Right Price for Your SaaS Product
Our calculator is a two-in-one tool. The first part is for your internal strategy, and the second is a customer-facing model. Here’s a breakdown of the key metrics and how to use them.
Part 1: Your Business Strategy
This section is all about your numbers. By understanding your costs and profit goals, you can establish a solid foundation for your pricing.
| Metric | Why It Matters | How to Find It |
| Cost Per User ($) | This is your baseline. It includes all the costs to support one user for a month, including cloud hosting, maintenance, and customer support. | Calculate your total operational costs for a given period and divide it by your number of users. |
| Desired Profit Margin (%) | The percentage you want to earn on top of your costs. This is essential for long-term growth and reinvestment. | Set a realistic and healthy profit goal for your business, typically between 20-50%. |
| Estimated Users | Your projected user base over a year. This metric is used to determine your break-even point and total annual costs. | Use market research, competitor analysis, or data from your beta users to make an educated guess. |
The Formula: Recommended Price = Cost Per User + (Cost Per User × Desired Profit Margin)
Part 2: Your Tiered Plans (Customer-Facing)
This is the pricing model your customers will see. By defining multiple tiers, you can cater to different customer segments, from small businesses to large enterprises.
- Basic Plan: A low-cost entry point with essential features, designed to reduce friction for new customers.
- Pro Plan: The most popular option, offering a balanced set of features at the recommended price point.
- Enterprise Plan: A premium option with advanced features, dedicated support, and custom solutions for high-value clients.
Our calculator allows you to set the price and expected user distribution for each plan. It then calculates the projected annual revenue for each tier and presents it in an easy-to-understand chart.
Why This Calculator is Better Than a Spreadsheet
Most pricing models are buried in complex spreadsheets, making them difficult to share and understand. Our calculator offers a superior, user-focused experience with the following features:
- Real-time Calculations: See your recommended price, break-even point, and projected revenue update instantly as you adjust the inputs.
- Interactive Visuals: The dynamic bar chart gives you a clear visual breakdown of how each pricing tier contributes to your total revenue.
- Data-Driven Insights: Get a precise, data-backed recommendation for a profitable price point.
- Shareable and Exportable: Easily copy the results to your clipboard or download them as a PDF report for your team or investors.
By leveraging this tool, you can make smarter pricing decisions that drive revenue growth and position your business for long-term success.
FAQs: Common SaaS Pricing Questions Answered
- What is the difference between a pricing model and a pricing strategy?
- A pricing model is the structure of your pricing (e.g., per-user, tiered, freemium). A pricing strategy is the approach you use to determine the price (e.g., cost-based, value-based, competitor-based). Our calculator helps you with both.
- How do I choose the right number of pricing tiers?
- Most successful SaaS companies offer 3 to 4 tiers. This prevents “analysis paralysis” while still providing enough options to appeal to different customer types.
- Should I offer an annual discount?
- Yes. Offering a discount (e.g., 10-20%) for annual plans is a powerful way to reduce churn, improve cash flow, and secure longer-term commitments from customers.