How to Calculate Payback Period for SaaS Customers If you’re running a SaaS business, you already know how expensive it can be to acquire new customers. Between marketing spend, sales salaries, and onboarding, the costs add up quickly. That’s why the payback period is such a critical metric. The payback period tells you how long…
In SaaS, growth isn’t only about winning new customers. It’s also about keeping the ones you already have. That’s where churn comes in. Customer churn is one of the most important — and often underestimated — metrics in subscription businesses. And while many founders talk about it, too few track it with precision. That’s why…
If you’re running a SaaS business, sooner or later you’ll ask the big question: What is my company worth? Investors, founders, and even acquirers rely on SaaS valuation multiples to answer that. Unlike traditional businesses, SaaS companies are valued differently because of their recurring revenue, growth potential, and scalability. Let’s break down what valuation multiples…